Woolworths
Woolworths is celebrating Pride month, but some Tweeps are slamming the retailer and calling for a boycott. Photo: Twitter @Woolworths_SA

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Tweeps slam Woolworths for Pride month campaign

South African retailer Woolworths is being slammed on Twitter for their Pride Month campaign. Tweeps are calling them out for being “woke.” And many warn the campaign can backfire on them, as was the case with DisChem and international retailer Target. ALSO READ: Woolworths recalls chicken viennas: Here’s why… TWEEPS SLAM WOOLWORTHS FOR PRIDE MONTH-CAMPAIGN On […]

By Garrin Lambley
04-06-23 19:57
in Featured
Woolworths
Woolworths is celebrating Pride month, but some Tweeps are slamming the retailer and calling for a boycott. Photo: Twitter @Woolworths_SA

South African retailer Woolworths is being slammed on Twitter for their Pride Month campaign.

Tweeps are calling them out for being “woke.”

And many warn the campaign can backfire on them, as was the case with DisChem and international retailer Target.

ALSO READ: Woolworths recalls chicken viennas: Here’s why…

TWEEPS SLAM WOOLWORTHS FOR PRIDE MONTH-CAMPAIGN

On Thursday, the South-African retailer Woolworths took to social media to announce their Pride Month campaign. Although many shoppers rejoiced, Tweeps are slamming the initiative.

This after the international retailer, Target lost $10 billion (more than R197 billion rand) in 10 days as stocks fell following the boycott over LGBTQ-friendly kids’ clothing, The New York Post reports.

As part of their Pride-month campaign announcement, they also revealed their new range of merchandise. Woolworths explained what they have done to support the LGBTQIA+ community.

Woolworths, pride month, celebrate, Tweeps, LGBTQIA+
Woolworths is celebrating Pride month but some Tweeps are calling for a boycott. Image: Screenshot via Twitter @WOOLWORTHS_SA.

 

“Here are a few things we’ve done in this space in the last year: We established an internal W.Pride task team to give voice to and address issues faced by the LGBTQIA+ community,” the retailer tweeted.

“We’ve adapted our working wardrobe policy to recognise everyone’s unique preferences to style, cultural or religious needs, and gender identity or expression. We’ve created a range of Pride merchandise and are donating funds to LGBTQIA+ support organisations,” the company added.

“We know that there’s always more to be done, and we’ll keep looking for ways to enable, uplift and celebrate the LGTBQIA+ community,” Woolworths wrote.

SHOPPERS TAKE TO TWITTER TO SHARE THOUGHTS

Messages of thanks and support for the initiative are streaming in, and many Tweeps took to Twitter to show their support, even asking for more products to be released.

Many shoppers supporting the cause, defended the campaign on Twitter.

 

NOT EVERYONE IS HAPPY: TWEEPS CALLING FOR A BOYCOTT

But, while some shoppers are happy with the initiative, many call the retailer out for their choices of inclusivity, saying they selectively choose which causes to support. Some even warn that the retailer could go the same route as Target, DisChem, and more as shoppers threaten to boycott the stores.

“Stick to Clothes and Food. Why do you find a need to promote this narrative and sin. Are you intentionally trying to marginalise the religious and God Fearing Community? Do u intend having a World Religion Month, where we can use your platform and stores to promote our values?” one Tweep wrote.

Some Tweeps also feel that the retailer should rather stay out of politics.

ALSO READ: Rats are trending! FIVE things to know about the Woolworths chicken-loving rodents

WOOLWORTHS WILL NOT TOLERATE DISRESPECT AND WILL BLOCK YOU

The retailer thanked shoppers for their support, even replying to positive posts on social media.

But, they were just as quick to block Tweeps penning negative comments on the campaign.

Meanwhile the retail have announced that they are supporting the cholera-stricken community of Hammanskraal, outside of Pretoria with clean drinking water.

“During a cholera outbreak, access to clean drinking water is incredibly important. We’ve joined efforts with our disaster relief partners,@GiftoftheGivers, to address the cholera outbreak in Hammanskraal,” Woolworths tweeted earlier this morning.

ALSO READ: Counting your chicks? Woolworths shopper pays 8 cents for 4 chickens!

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Tags: LGBTIAQ+ Pride month WOKE Woolworths