Discontinued food brands in SA and those that made a comeback
South Africans were met with the news over the weekend that Nesquik is to be discontinued. Is it really the end for the beloved milk drink?
Nesquik joins a growing list of products discontinued from South African shelves in recent years, including Hellmann’s mayonnaise, Chocolate Log, Tempo, Simba tomato chips and Peck’s and Redro fish paste.
Nesquik chocolate and strawberry milk drink (250g and 500g) have been discontinued from 21 August 2023, according to Nestlé South Africa.
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The company cited low demand and lack of sufficient sales as a reason for culling the product.
As evidenced by previously-discontinued products however, it appears that major retailers are able to source alternative supply channels.
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COULD DISCONTINUED NESQUIK RETURN LIKE HELLMANN’S DID?
In a similar fasion, due to low consumer demand and high inflationary importing costs, Unilever confirmed in January that Hellmann’s will be discontinued in South Africa until further notice.
At the time the American brand announced that it would be discontinued in South Africa due to low demand, high raw material costs and high costs associated with bringing the product from the United States to South African shores.
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In spite of this, Pick n Pay confirmed in June that Hellmann’s mayonnaise is back on its shelves.
Responding to the pleas of loyal customers, the popular retailer has worked diligently to bring back this iconic brand to satisfy the cravings of mayo lovers across the nation.
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“When the local supplier delisted the product earlier this year, our customers were heartbroken,” said Calvin Watson, HOD for edible groceries at Pick n Pay.
“In keeping with our customer promise to deliver the products they want and need, we immediately started exploring other supply options around the world to get the product back on our shelves as quickly as possible.”