How South Africa’s fruit sector aims to respond to US trade tariffs

Earlier this month, The South African reported that American President Donald Trump, who once supported South African farmers, is now enforcing tariffs that threaten their livelihoods.

Starting 1 August, a 30% tariff will apply to key exports such as citrus, wine, sugar cane, and beef.

This move will effectively strip South Africa of the duty-free access it previously enjoyed under the Africa Growth and Opportunities Act (AGOA).

Although citrus exports might escape major disruption this season, industries like table grapes and stone fruit face more immediate pressure.

With their peak export seasons fast approaching, producers need to act swiftly to mitigate potential losses.

South African fruit growers are hoping that late US talks might ease the trade tensions. In the meantime, exporters are being urged to diversify.

“We have to do everything we can to retain our position in the UK and Europe,” said Alwyn Dippenaar, Chairman of the South African Table Grape Industry.

Looking East

According to Fruitnet, markets in Asia and the Middle East have now become key priorities.

Despite recent challenges for South African grape growers in China, renewed trade cooperation could offer a crucial lifeline.

China’s decision to extend free trade benefits to 53 African countries, including South Africa, may bring much-needed relief and boost competitiveness for local fruit exporters.

India, another important market, is also drawing attention. A senior Indian delegation is expected to visit South Africa soon to accelerate negotiations on a potential trade agreement.

High import tariffs in India have so far hindered some product categories. In response, the local industry is rolling out awareness campaigns for South African apples, pears, citrus, and avocados in the sub-continent.

A new campaign led by South African citrus growers meanwhile aims to reposition grapefruit as a vibrant summer fruit in Europe.