Loadshedding, Hippo Crossing warning signs, beautiful homes with high fences, Chop & Dop, Bakuzzis (!) and packed mini-taxis…These are just a handful of things that make South Africa unique.
In a brilliant advert that uses the amazement of foreigners to showcase the best (and worst) of South Africa in a humorous and affectionate manner, Santam TVC have captured the essence of the country to convey their message that a one-of-a-kind country “needs one-of-a-kind insurance”.
The commercial was published on YouTube on 1 March 2014 along with a message from Santam TVC saying “There are things that only happen in South Africa. Some weird, some wonderful and some that need insurance that understands the lay of the land. As South Africans, we’ve become so used to them, that we don’t even give it a second thought. But the same can’t be said for foreigners.”