Nike footwear and apparel company has been praised for its latest advertisement, featuring South Africa’s Caster Semenya. Watch below.
Nike posted the ad on YouTube yesterday, saying: “When you’re born to do it—just do it. #justdoit”
Semenya followed up by posting it on Twitter yesterday evening. She said: “Too fast? Too bad. I was born to do this. #justdoit”
Fans have congratulated Nike.
Lubwama Steven said:
Thanks Nike for always taking a stand for that which is right. I love Caster’s strength. She has a positive mental attitude that humiliation and vitriolic words have failed to break her resolve and she continues to win. #Justdoit
Paul Sekete wrote on YouTube:
An iconic and immortal South African figure. Caster is a symbol of what South Africa is and her achievements emphasize what the country could achieve and be.
And Prinavan Chetty was one of many who noted:
Great way to silence those critics. Caster is one of the greats of modern day athletics.
Semenya’s middle-distance running career could be under threat because of a new IAAF hyperandrogenism rule, scheduled to become effective in November, which would effectively give her a choice of taking medication to restrict her testosterone level or moving to longer distance events.
WATCH Caster Semenya’s new ad for Nike: Just do it.
— Caster Semenya (@caster800m) September 10, 2018