Air fryers remain most coveted item for Black Friday deal seekers

Air fryers continue to reign supreme as the most coveted items among Black Friday deal seekers, marking an impressive seven-year streak, says Pick n Pay.

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“This has been the best year to date for air fryer purchases and we’ve doubled our sales already when compared to last Black Friday month,” says Andrew Mills, Chief Marketing Officer at Pick n Pay.

“We didn’t want to disappoint customers so we brought in substantial extra stock – so much so that we were worried we’d have extra stock. But almost all of this stock was snapped up,” says Mills.

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Mills notes the discerning preferences of value-conscious customers, stating, “This year, customers sought digital, larger-capacity air fryers from reputable brands, and we ensured to deliver these sought-after deals. The level of interest surpassed our expectations.”

The enduring appeal of air fryers lies in their combination of health benefits, convenience, and versatility.

“It has been seven years since the start of the air fryer trend, and it consistently holds the top spot among sought-after Black Friday deals, maintaining its momentum throughout the year. There are no signs of its popularity slowing down at this stage,” concludes Mills.

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