South Africa’s blueberries are in high demand, big exports planned for 2024

The blueberry season in South Africa has kicked off in the northern regions, with initial export shipments expected to commence within the next four weeks.

The bulk of exports however will start when harvesting in the Western Cape picks up in the latter half of the year.

In 2023, South Africa exported just over 22 000 tonnes of blueberries, though this was short of the 25 000 tonnes which was forecast.

“We had some difficult conditions during the harvest which slowed down picking and packing,” said Brent Walsh, chief executive of Berries ZA.

“We are also in a phase of introducing new varieties which positions us for long term growth.”

INCREASED SHIPMENTS OF BLUEBERRIES

All indications suggest South Africa will export 25 000 tonnes in 2024.

Berries ZA, the blueberry industry’s grower body, is making strides in expanding its presence in Eastern markets.

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The process to advance access with India is expected to be competed relatively soon. It will take longer to gain entry to China however – where there is also focus on access for South African avocados.

“For our industry it will be a momentum shift to broaden access into the east as the industry expects continued growth in the years ahead,” said Walsh.

“For the immediate future, however, our eyes are also firmly focused on our markets in Europe and the UK, as well as the Middle East.”

“In the respect of these markets, early indications are positive for a good season and we hope that the favourable weather we have had will continue.”

PERFECTLY POSITIONED

Despite weather disruptions and logistical challenges in recent years, South Africa’s blueberry industry has experienced significant growth.

Walsh highlights the country’s ideal positioning to supply India through its eastern coastal ports, while also having good airfreight options.

”The demand [for blueberries] is already there in India and increasing every year. Our industry is keen to supply this fast-growing market with our high quality of fruit,” Walsh added.