‘Past its Prime’: What happened to SA’s favourite energy drink?

For a few short weeks this year, Prime Energy and hydration drinks caused quite the buzz around South Africa. The price of the drinks sent people into a frenzy as they wondered how R500 for a 500ml energy drink could possibly be justified. Spotting the social media outrage and finding a way to cash in, Checkers then announced that it would be on sale for under R50.

It would appear that there is no longer an interest in the drink and social media users are laughing at themselves for hyping it up that much.

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PRIME ENERGY DRINKS LOSE ITS FAME IN SA

In April this year, Prime Energy drinks took South Africa by storm.

Social media users couldn’t stop talking about the drink which was spotted for sale in some stores at a whopping R500.

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It looks like the price definitely played a part in the demand of the drink because suddenly everyone wanted their hands on it.

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Not long after this Checkers announced that they would be selling the drink at an affordable R40 a pop.

While many were relieved and buying the product in bulk, it would appear the price drop brought along with it a lack of interest.

Not long after the price cheapened, the hype died down almost completely.

ALSO READ: Dr warns about dangers of energy drinks as Prime price drops

SA WEIGHS IN

This was noted by many social media users who headed online to ask what happened to the

“What happened to the prime energy drink,” one person commented.

Responding to the post, one person said:

“Gone passed it’s PRIME! ?On the real though, it’s about capitalising on the hype. When people are in the moment, they don’t think straight. So they’ll buy impulsively.”

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