Lift Airline surprises clients with another innovative idea
Lift Airline is now treating passengers to an inflight book launch. They want passengers to keep coming back for more.
Independently owned Lift Airline is not a conventional type of budget carrier.
It is often at the forefront of exciting and innovative new ideas, which keep passengers coming back for more!
LIFT’S INFLIGHT BOOK LAUNCH
The latest idea Lift has tried out is that of an inflight book launch.
On 9 February Lift passengers on a flight from Johannesburg to Cape Town were treated to a surprise inflight book launch of Love at First Flight, penned by South African author Jo Watson.
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AVIATION STORY
The inflight book launch showcased Watson’s new book, which has an aviation theme.
The story is about an air traffic controller who enters a relationship of convenience with a pilot.
“We’re proud to celebrate our local talent, so when we were approached to launch a book with Jo at 36 000ft, our immediate response was ‘let’s do it!’ Providing a platform to Jo, an award-winning South African author, was only a pleasure, as we continue to collaborate and support SA artists and creatives.” -Lift CEO Jonathan Ayache said, per TravelNews.
Wanna hear the best love story ever? We launched a book at 36,000 ft! 💛💛💛
— LIFT Airline (@LiftAirlineSA) February 8, 2024
Today, award-winning South African Author @JoWatsonWrites launched her latest book, “Love at First Flight”, onboard LIFT. And a few of our travellers were even lucky enough to receive a signed copy of… pic.twitter.com/qH5qaSRe8x
INNOVATIVE LIFT AIRLINE
The airline launched during the pandemic, amid travel restrictions and sluggish demand for flights. It offers full flexibility and refunds on flights.
It is classified as a budget airline, however, Lift serves free coffees and teas, wines and snacks to all passengers, as well as some exciting surprises by way of its inflight events.
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NOVEL IDEAS
Last week, on 14 February, Lift hosted a mile-high fashion show, showcasing attire by local designers.
The Valentine’s Day event had passengers tweeting and sharing thoughts and comments for hours afterwards.
There are so many things to love about today. And local talent is just one of them.
— LIFT Airline (@LiftAirlineSA) February 14, 2024
This #Valentines, we teamed up with @ProudlySA to surprise our passengers with a fashion show in the sky! Our cabin aisle turned into a catwalk, with models showing off the latest collections… pic.twitter.com/N5Ax1IHMT0
PROUDLY SOUTH AFRICAN
The airline has previously hosted other inflight events including silent discos, album launches, and comedy shows during flights.
Lift Airline is passionate about South Africa and is always eager to showcase local talents.
“We’re passionate about uplifting local talent where we can, as well as providing our travellers with an elevated experience, which they have come to know and love Lift for.” – Ayache said.