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Fashion by Sindiso Khumalo. Source: ETI.

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Africa: The Incubator of Tomorrow

After having worked for years in Africa, I have come to believe it is one of the places in which the world of tomorrow is being incubated. Most of the stereotypes I had in mind 13 years ago when I began travelling across the continent proved to be wrong. What I discovered is that Africa […]

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Fashion by Sindiso Khumalo. Source: ETI.

After having worked for years in Africa, I have come to believe it is one of the places in which the world of tomorrow is being incubated. Most of the stereotypes I had in mind 13 years ago when I began travelling across the continent proved to be wrong. What I discovered is that Africa produces innovation and desire for change. I believe four key factors are behind this.

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South African fashion designer Laduma Ngxokolo, whose Xhosa-inspired knitwear range MaXhosa by Laduma has become popular abroad, being interviewed in front of his window at Milan Fashion Week. Source: EFI.

Firstly, Africa is extremely young and female. Half of its 1 billion population is less than 21 years old.

The UN predicts that by 2040 – only a generation from now – this population will reach 2 billion, out of which 70.1 percent will be under the age of 25 with women accounting for 57.7 percent of it.

This young and dynamic generation wants a future. We have just witnessed protests that ousted a long term autocrat in Burkina Faso.

My instinct tells me we will see more of such outbreaks. Why? Because these young Africans have a whole life in front of them and want to participate in their societies freely. Is Africa the place where democracy will be tested in the 21st century?

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Sindise Khumalo was the second South African designer, and one of four from Africa, who showed off their talents at the EFI’s Beat of Africa show held during Milan Fashion Week in September. Source: EFI.

Secondly, Africa is connected.

Mobile phones and networks are everywhere. While only 27 percent of the population has access to the Internet (the world average is 42 percent), by 2019 data traffic in Africa is predicted to increase by 20 times.

Not by chance, a lot of innovation comes from communications. It is in Kenya that I have seen such innovation for the first time: Mpesa, payments through mobile phones, which have existed there since 2003! Another example: Econet, the telecommunication group created by the African entrepreneur (and great philanthropist) Strive Masiyiwa, who made online education available to all.

Just think what this access means in terms of education, openness to the world and self-development opportunities… Is Africa the place that will make formal education obsolete?

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The spring 2016 line from MaXhosa by Laduma. Photo: MaXhosa by Laduma Facebook page.

Thirdly: Africa produces innovation out of necessity and limitations.

African entrepreneurs often leapfrog traditional technological evolutions, adapting the technologies to their needs and finding innovative solutions for their use. Mpesa was created to transfer money among people with scarce access to formal banking and no credit cards.

There are many other examples I’ve witnessed, such as 3D printers made from electronic waste dumped in Africa by the rest of the world, solutions for sanitation in absence of public sewage systems, software to translate the numerous languages used in the same country or region.

Africa is about innovation, but don’t look for it in the well-known resource-based industry, which is mainly a recipe for conflict and corruption (see Tom Burgis’ book, “The Looting Machine”).

Innovation stems from today’s real-life challenges and finds solutions to core issues: sustainability, connectivity and affiliation. Africa has something to teach us here.

Is Africa the place where innovation is adapted to the basic needs of people, and thus given a human face, in the 21st century?

I hear your question: “But what about poverty?” Yes, poverty is still huge, and the numbers are increasing. One out of two Africans live on less than USD$2 per day and 61.7 percent of the African urban population lives in slums. This represents about 570 million people…

Yet, we have the fourth factor: Africa tackles poverty through the informal sector, i.e. the part of the economy that functions without any formal business registration.

It doesn’t officially exist and it is often associated with illegal activities and tax evasion. However, in Africa it has another connotation, as 75 percent of the work force of the continent operates in this sector.

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Fashion by Sindiso Khumalo. Source: ETI.

I found the capacity to innovate and create small businesses that tackle extreme poverty is best represented in the informal sector.

I’ve seen semi-formal cooperatives in Kenya (self-help groups), producing and/or selling goods and services in their local markets: shoes, food, garments, basic hardware and a mountain of recycled materials collected in dump sites or shipped to Africa by world charities.

I’ve seen a shoemaker who works in a stall along a road with a small solar panel connected to a light bulb and an old stitching machine, able to put a new sole on second-hand shoes (coming from Europe) to make them stronger to walk on the rugged terrain of slums.

Of course, I have also seen a lot of misery and deprivation, but always coupled with the desire to get out of poverty through one’s own work and efforts. I see dignity in this.

Yes, this may also mean exploitation or involvement in illegal activities, but the informal sector in Africa also proves the capacity to adapt and work in ways we would never consider.

As such, Africa can supply many ideas on how to tackle extreme poverty that currently does not benefit from mainstream economic development. Is Africa the place where we can test new ways to redefine work and existence, allowing all of us to have a dignified life?

Let us put aside our stereotyped visions of Africa and enable Africans to unleash all their potential for innovation. We may have something to learn from it.

Simone Cipriani is head and founder of the International Trade Centre’s Ethical Fashion Initiative. This article first appeared in Huffington Post and is republished with his permission.