LONDON – Perennial chart-topper Ariana Grande has lost the race to top the British singles chart at Christmas – to a blogger who posts about fatherhood and sings about sausage rolls… and is raising money to help feed people suffering from poverty.

LadBaby, whose real name is Mark Hoyle, recorded his version of Starship’s 1985 hit “We Built This City” with his wife and two sons, changing the lyrics to pay tribute to the British snack, a puff pastry roll filled with sausage meat.

“Thank you everybody in the UK who has got a sausage roll to the top,” the 31-year-old said. “…I’m honestly speechless.”

LadBaby, who posts videos about his experience of fatherhood and won a “Celebrity Dad of the Year” award in June, has just under three million followers on Facebook and more than 470,000 subscribers to his YouTube channel.

The Official Charts Company said his single had clocked up 75,000 sales, 18,500 ahead of his closest rival.

Proceeds from the single’s sale go to UK foodbank charity, The Trussell Trust… which provides emergency food and support to people locked in poverty.

According to Trussell, 14 million people live below the poverty line in the UK… of which four million are children.

“We Built This City” pushed last week’s chart-topper, Grande’s “Thank U Next”, to no. 3 while Ava Max’s “Sweet but Psycho” song was at no. 2.

(Reporting By Marie-Louise Gumuchian; editing by John Stonestreet/Reuters and Jenni Baxter/SAPeople)

WATCH: We Built This City …on Sausage Rolls (Official Music Video) – LadBaby