Cricket South Africa (CSA) has launched an inspirational campaign, ahead of the ICC Men’s Cricket World Cup 2019, that dares the world to “see what South Africa can be when we are one”…
Dubbed #ItsMoreThanCricket, the series of videos celebrate the diversity of the country… and of the Proteas team…
“There is no other country in international cricket that is represented by such a colourful collective of a people from different walks of life. This alone is an arsenal that uniquely gives us the edge,” says Kugandrie Govender, CSA Chief Commercial Officer.
The campaign launch video is narrated by Proteas captain, Faf du Plessis.
It starts with Faf saying “This is our moment in the sun…” and tells the story of a country united by its love for cricket and the camaraderie of a team whose purpose is to work on its shortcomings while embracing its strengths as it commits itself to leaving South Africa a better place.
“Our aim is to rehash the message that #ItsMoreThanCricket,” added Govender.
“It is a personal commitment by the captain and team to remain passionate about rewriting South Africa’s story in Cricket’s history book and uniting a beautiful country.”
WATCH It’s more than cricket – Faf du Plessis
The Proteas #ItsMoreThanCricket campaign will go live on various TV channels and social media platforms from the 9th of May 2019.
It will not only ready South Africans for the Cricket World Cup but also maintain the spirit of unity and support beyond the tournament into the new season thereafter.
The Proteas begin their quest for glory at the global showpiece in the opening match against hosts, England on Thursday, 30 May at 11h30 (SAST).
Follow the Proteas’ journey on CSA’s social media platforms via the #ItsMoreThanCricket and #ProteaFire hashtags throughout the tournament and upcoming season.
Standard Bank Proteas ICC Men’s World Cup squad:
Faf du Plessis (Multiply Titans, capt), Hashim Amla (World Sports Betting Cape Cobras), Quinton de Kock (Multiply Titans), JP Duminy (World Sports Betting Cape Cobras), Imran Tahir (Hollywoodbets Dolphins), Aiden Markram (Multiply Titans), David Miller (Hollywoodbets Dolphins), Lungi Ngidi (Multiply Titans), Anrich Nortje (Warriors), Andile Phehlukwayo (Hollywoodbets Dolphins), Dwaine Pretorius (bizhub Highveld Lions), Kagiso Rabada (bizhub Highveld Lions), Tabraiz Shamsi (Multiply Titans), Dale Steyn (Multiply Titans), Rassie van der Dussen (bizhub Highveld Lions).