Cape Town Gaming Studio NowNow Partners With 10bet in Local Industry First

Online betting operator 10bet has recently teamed up with a relatively new Cape Town-based software provider, NowNow Gaming. Announced this February, the partnership with the up-and-coming SA game studio brings fans of high-energy experiences a fresh batch of fast-paced titles and marks a notable development in the local gaming sector.

With 20 games already live, the collaboration further expands the platform’s existing gaming library. But the move doesn’t just add variety. It also highlights a broader industry trend of international operators investing in South Africa’s gaming ecosystem.

The Background of the Deal

Since entering the local online gaming market in 2022, the operator has established itself as a prominent name in the South African betting sector. Even though it’s been on the local scene for only a few years, the platform dates back to 2003, giving it more than two decades of industry experience.

That experience shows in a wide range of sports betting options and online games delivered in a secure, mobile-friendly environment. But what’s perhaps more important to its reputation is its local-first approach. 10bet has already partnered with major SA brands several times, and most football fans will know the Lamontville Golden Arrows F.C. partnership and the brand’s role as the official betting partner of Bafana Bafana.

Supporting Local Startups

“It makes a lot of business sense for us to join forces with NowNow Gaming,” said Yuval Klein, global spokesperson for 10bet. “We’re fully committed to the South African community, and NowNow Gaming is one of the first SA-based game studios, so it feels natural to team up.”

Founded in late 2024 in Cape Town, NowNow Gaming focuses heavily on fast-paced online entertainment. Its titles feature smooth, mobile-friendly interfaces, immersive visuals, and rewarding bonus rounds, catering primarily to fans of rapid-fire games.

“We’re very excited about adding NowNow Gaming to our list of partners,” reads the brand’s announcement. “At 10bet , we’re always on the lookout for local talent, and this team-up is a natural fit that will allow us to support the local gaming scene further.”

Fast-Paced Gaming at Its Best

The 20 new titles are already live on the platform and include a few South Africa-themed games, such as Sesfikile Spins and Shakas Riches. Designed with speed and simplicity in mind, they cater specifically to the local market: commuters, casual players, and couch gamers who just want to relax after a long day without relying on complex strategies.

After all, the majority of South Africans now rely on mobile phones for their entertainment, and NowNow Gaming’s releases are built with exactly that in mind.

What This Means for South African Players

For local fans of online entertainment, the partnership is a clear win. The platform now offers even more choice, with a fresh emphasis on South African-curated content. Beyond expanding the lineup, the move also supports local talent, helping a Cape Town startup gain crucial distribution and visibility on a global stage.

As the operator continues to form similar partnerships, South African players can expect even greater variety in the months ahead.