Chelsea Flower Show 2024
Chelsea Flower Show. Image: Wikimedia Commons

Home » Koos Bekker steps in to sponsor Chelsea Flower Show 2024

Koos Bekker steps in to sponsor Chelsea Flower Show 2024

The 2024 Chelsea Flower Show returns this month with a fun-filled week guaranteed to reignite your horticultural imagination. 

13-05-24 20:24
Chelsea Flower Show 2024
Chelsea Flower Show. Image: Wikimedia Commons

The 2024 Chelsea Flower Show returns this month with a fun-filled week guaranteed to reignite your horticultural imagination. 

The annual floral extravaganza will be sponsored by the Koos Bekker-owned The Newt in Somerset.

“As gardeners and admirers of the Royal Horticultural Society (RHS), we are delighted to be the headline sponsor of the RHS Chelsea Flower Show.

“We share their belief in the power of gardening for good, and hope the sponsorship will support their important charitable work,” The Newt in Somerset said.

The show dates are Tuesday, 21 May to Saturday, 25 May.

The first two days of the show (21st and 22nd) will be reserved for RHS members only.

The RHS’s most famous flower show is the highlight of the spring calendar, filled with inspiring garden designs and practical advice for seasoned and novice gardeners.


From Tuesday and Friday, the show opens at 08:00 and closes at 20:00.

On the Friday, visitors can also attend the Chelsea Late event, which is between 17:30 and 22:00.

The last day of the RHS Chelsea Flower Show (Saturday), it will be open to visitors from 08:00, but will close earlier at 17:30.

Where is the Chelsea Flower Show 2024 held?

The Chelsea Flower Show takes place in the grounds of the Royal Hospital Chelsea in London.

The nearest tube stop is Sloane Square, which is approximately a 10 minute walk from the show ground.

How much are tickets?

Tickets prices for members start from £37.85 and the cost for non-members start at £55.85.

What can visitors expect to see?

The Chelsea Garden Show 2024 gardens have now been announced.

According the Good Housekeeping website, Gemma Lake, the Show Manager, said: “RHS Chelsea Flower Show will return this year with standout show gardens, show stopping displays from expert growers, nurseries, and florists and plenty of shopping opportunities from a range of boutique tradestands.

“Each year, visitors can expect to see a range of different garden design and planting ideas from top designers and nurseries. Trends this year include edible food forests, naturalistic planting, flood resilient design and drought tolerant planting schemes.

“In the Great Pavilion, old favourites such as Raymond Evison Clematis and Peter Beales Roses return alongside some new faces in Tissington Nursery, Strete Gate Camellias, and Special Plants by Derry Watkins.

“New RHS features include the RHS No Adults Allowed Garden, the show’s first garden designed by children for children, RHS Britain in Bloom 60th Anniversary: The Friendship Garden, celebrating the relationships that form through community gardening, and the RHS x UBS A Day on the Nursery, a new walkthrough exhibit showcasing the skill of nursery growers and plant propagation.”

Chelsea Flower Show 2024: The Show Gardens

The following are all the gardens competing in the Chelsea Flower Show 2024.

  • St James’s Piccadilly. Imagine the World to be Different designed by Robert Myers
  • Stroke Association’s Garden for Recovery designed by Miria Harris
  • Muscular Dystrophy UK: Forest Bathing Garden designed by Ula Maria
  • The National Autistic Society Garden designed by Sophie Parmenter & Dido Milne
  • The National Garden Scheme Garden designed by Tom Stuart-Smith
  • Terrence Higgins Trust Bridge to 2030 Garden designed by Matthew Childs
  • WaterAid Garden designed by Tom Massey and Je Ahn
  • The Octavia Hill Garden by Blue Diamond with the National Trust designed by Ann-Marie Powell with the Blue Diamond Team

Sponsored by The Newt in Somerset, RHS Chelsea 2024 promises to be the most sustainable show yet.

The Newt in Somerset is a working estate in rural Somerset. Inspired by local heritage and sustainable agriculture, the land includes farmland, orchards, restaurants, a cyder cellar and luxury hotel.
At the core of it all, acres of gardens that have been lovingly tended to for over 250 years. The gardens’ latest incarnation takes visitors on a journey through horticultural history, mixing ornamental and productive elements; a feast for the eyes and stomach.

Who owns The Newt in Somerset?

There is a distinctive South African flavour to this year’s Chelsea Flower Show.

The owners of The Newt are South Africans Karen Roos, an author and former editor of Elle Decoration South Africa, and her husband Koos Bekker, who is chairman of technology group Naspers.

Bekker also founded the MultiChoice pay-TV group in Africa and was one of the founders of mobile telephone group MTN.

He also owns Babylonstoren in the Cape Winelands.

According to The South African website, Bekker is the fourth richest South African with an estimated net worth of $2.9 billion.

Buy and win

To celebrate its sponsorship of this year’s RHS Chelsea Flower Show, The Newt is giving away a chance to win a two-night stay at the estate.

To enter the draw, take advantage of the special Chelsea offer of 6 bottles for the price of 5 on either of The Newt’s Fine Cyder or Babylonstoren Mourvèdre Rosé.

Why is it called The Newt in Somerset?

The estate is home to several small amphibians. Newts are semiaquatic, spending part of the year on land.