H&M withdraws advertisement criticized for sexualising kids
H&M has taken swift action in response to mounting criticism after releasing a school uniform ad that was accused of sexualising children.
Swedish fast fashion giant H&M on Tuesday said it had pulled an advert for school clothing, which critics said sexualised young girls.
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SCHOOL UNIFORM CAMPAIGN
The campaign was launched in Australia and featured two young girls in school uniform with the caption “Make those heads turn in H&M’s Back to School fashion”.
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Social media users pilloried the company for the ad, which has since been withdrawn.
“We have removed this ad,” a company spokesperson told AFP. “We are deeply sorry for the offence this has caused and we are looking into how we present campaigns going forward.”
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USERS
On the Mumsnet parenting website, user “pickledandpuzzled” asked how the advert had been approved in the first place.
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“It’s been taken down, but why aren’t these things spotted? What’s the thought process that generates these ads?”
© Agence France-Presse