South Africa’s ruling African National Congress (ANC) launched a social media campaign for its supporters… but in a typical ‘plot twist’, the campaign has backfired and been ‘hijacked’ by its detractors.
It started with the ANC inviting supporters to tweet what #UnityInAction means to them, referring to the theme of the ANC’s 105th Anniversary which will be celebrated on 8 January 2017.
Tweeters responded and the hashtag has been trending at the top of the South African twitter charts since yesterday… but perhaps not for the reasons the ANC intended!
The tweet that launched a thousand retorts:
— Year of OR Tambo (@MYANC) January 2, 2017
The Response to #WeAreANC Hashtag Invitation:
#WeAreANC We lie. We cheat. We steal. We take collective responsibility.
— braSbu (@Nicholus_20) January 2, 2017
#WeAreANC We are patriarchal. We are sexist.
We don't hold our Leaders to account for their poor actions & decisions that affect the poor.
— Sam Beynon (@BeynonSammy) January 2, 2017
Ask not what the ANC can do for you but what your tax money can do for ANC comrades. #WeAreANC
— Eusebius McKaiser (@Eusebius) January 2, 2017
— @Aluta Continua (@pakesdikgetsi) January 3, 2017
— Bantubonke Mfana (@Bantubonke_) January 3, 2017
— Helen Zille (@helenzille) January 3, 2017
— QvERR (@QVER_Newsday) January 3, 2017
#WeAreANC voting for Anc is like staying in an abusive relationship hoping he'll change.
— Gershon (@MR_BOESAK_G) January 3, 2017
— Willy Cashville (@Dynamic1852) January 3, 2017
We belive that renaming streets and other infrastructure instead of actually maintaining them is service delivery! #WeAreANC
— Bobby Bolivia (@Mbhampiri) January 2, 2017
— IG: @MbuyiseniNdlozi (@MbuyiseniNdlozi) January 2, 2017
Some users summed up the response:
#WeAreANC is such a plot twist ?
— Zintle ? (@Zintle_Tunce) January 3, 2017
— Free King Dalindyebo (@Spiwo) January 3, 2017
— Public Protester (@Pasco_e) January 3, 2017
Another had some advice for the ANC next time:
#WeAreANC next time before embarking on a social media campaign, you should maybe contact branches for input as they are your foot soldiers
— Your Excellency (@Benji_Seitlhamo) January 3, 2017
One lonely supportive tweet reminded users: