#WeAreANC Campaign Backfires

South Africa’s ruling African National Congress (ANC) launched a social media campaign for its supporters… but in a typical ‘plot twist’, the campaign has backfired and been ‘hijacked’ by its detractors.

It started with the ANC inviting supporters to tweet what #UnityInAction means to them, referring to the theme of the ANC’s 105th Anniversary which will be celebrated on 8 January 2017.

Tweeters responded and the hashtag has been trending at the top of the South African twitter charts since yesterday… but perhaps not for the reasons the ANC intended!

The tweet that launched a thousand retorts:

The Response to #WeAreANC Hashtag Invitation:

Some users summed up the response:

Another had some advice for the ANC next time:

One lonely supportive tweet reminded users: