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A new TV campaign brought out by Proudly South African and voiced by actor John Kani is encouraging people to buy local, in order to create jobs and sustain them, especially as many businesses try to lift themselves out of the economic hole created by the COVID-19 pandemic.

“The second half is about to begin,” comments Kani. “We need to change the scoreboard.”

“By buying local we’re choosing to create jobs and sustain the ones we have. Time and again South Africans have taken destiny into their own hands, creating products the rest of the world wanted to buy. … Let’s all buy local.”

“Our latest work for @ProudlySA!!” tweeted production company The Good Group South Africa. “Their brand new TVC titled ‘Game Time’. Where Dr John Kani brings to life the voice of hope, rallying the people and the nation’s economy to thrive during Covid and beyond.”