Sarmiethon NPO smashes 50k sandwich target to feed communities
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With the help of corporates, volunteers and the public, Ladles of Love smashed their target and made a staggering 57,140 sandwiches in less than eight hours at the Jetty 2 in the V&A Waterfront. All of this was done to raise food and funds for beneficiaries around the Cape Peninsula which they supply bulk food to daily. 

The Sarmiethon challenge

The Sarmiethon challenge saw 20 teams battle it out against each other to see who would make the greatest number of sandwiches in tag-team style, offering a fun and exciting team-building activity in Cape Town… all while doing good. Exciting it was indeed as the teams moved so fast, the charity ran out of bread and jam before the last shift had to start. Thankfully sponsors Blue Ribbon and Rhodes Quality stepped in and supplied bread and spread to continue the challenge!

Founder of the NPO Danny Diliberto said:

“What an unbelievable day it was to see so many love activists in Cape Town pull together once again and rise above the challenge. This is truly the city of sarmies! We could not have done it without our partners Coronation Fund Managers, V&A Waterfront, Rhodes Quality and Blue Ribbon.” 

Walking away with the trophy and making an incredible 4,190 sandwiches was one of Ladles of Love’s very own community soup kitchen Serving Hands, in Belgravia Estate, Athlone. This team of women worked like poetry in motion – as they do when they feed nearly 500 meals to people in their community daily.


Their table was paid forward by GrandWest Casino and Entertainment World as they could not be there to participate. Coming in second was the determined team from Rhodes Quality who made 3,860 sandwiches, proving that they are not only a sponsor but ready to roll up their sleeves and work!  

Head of Marketing and CSI at Coronation Fund Managers, Wendy Bergsteedt, said: “Coronation and its staff are absolutely committed to the long-term support of the cause of hunger-relief, because it is such a pivotal issue in our country. Hunger is an issue with many knock-on effects. We also care about education, and children can’t learn when they are hungry. People can’t reach their potential when they are perpetually hungry. Unfortunately, an estimated 2.5 million adults and 600 000 children in South Africa are perpetually hungry. That means they are truly hungry every day.” 

The 57,140 sarmies will be distributed to Community Soup kitchens and Early Childhood Development Centres across the Cape Peninsula to help keep hunger at bay.  

Bergsteedt continued: “This is why we are supporting this wonderful Sarmiethon initiative, but we also support many other initiatives throughout the year. We also supported the Guinness Record Attempt for the longest line of food cans for Mandela Month and will be supporting various other future initiatives to feed our communities, because it is important.” 

Whether dressing up, singing and dancing along or spreading love, everyone had fun at the Sarmiethon.  You can still support the charity as they are just shy of their 5 million sandwich mark since the start of lockdown.  Simply go to webtickets.co.za Sarmiethon page and pay forward a sarmie for just R5! This Sarmiethon challenge was done with all COVID-safety protocols in place.

WATCH: We made 57,000 sarmies in ONE day!!! Sarmiethon Challenge