Idris Elba strikes gold with movie on SA mining – WATCH
The British movie star delves into South Africa’s journey to responsible mining…
An exciting new documentary ‘GOLD: A Journey with Idris Elba’ has been announced today. In the film, the British movie star delves into the journey to responsible mining in South Africa. He also conquers his claustrophobia down Canadian mine shafts, and explores his heritage in Ghana.
In recent years, the World Gold Council noticed an increasing number of consumers and investors want to understand if the products they buy have been responsibly produced and sourced, and if they contribute to societal progress.
To raise awareness about the transformation in the gold mining sector (supporting socio-economic development, decarbonising etc.), the World Gold Council commissioned ‘Gold: A Journey with Idris Elba’, which has been created in partnership with Pioneer Productions.
Immersed in adventure, Idris Elba (who starred in Luther, Beast of Nations, Hijack) explores the mysteries, stories and untold human relationship with our most precious metal: gold.
From the 1800s Gold Rush stimulating early demand for Levi’s jeans, to the recent production of a $1M gold bar in Canada and the quest for the new gold seams in Peru; Elba uncovers the unique moments and milestones that bring the human story and socio-economic impact of gold to life.
Gold: A Journey explores the value of gold past, present and future, while discovering its powers of transformation on individuals, communities and economies. It also highlights how the industry is navigating current challenges, from post-mining regeneration and energy consumption to the future of the workforce in gold mining.
Idris Elba said:
“I feel very thankful to have been able to experience what gold means to people, what gold means to history and also to tradition. Gold has the power to transform. I’ve learnt so much about gold that wasn’t obvious or expected and now my eyes have been opened which is a wonderful thing.”
David Tait, Chief Executive Officer, World Gold Council, said: “Gold has a positive impact across the lives of individuals, communities and economies, with much of the story to date left to imagination. On behalf of our members and the industry, we are delighted to bring the human stories of gold to life for the first time, working with Idris Elba to explore the value and evolution of gold.”
The documentary was commissioned to support the World Gold Council in its ambition to help the world understand the value of gold and harness its transformative power.
The documentary will be available on YouTube from 5th October 2023. Find out more: journey.gold